Ecommerce
Use OmniCalc's break-even price calculator to estimate the minimum selling price needed to cover direct costs and percentage-based fees for an ecommerce order.
Break-even price calculator
Enter direct costs and percentage-based fees to estimate the break-even selling price for an ecommerce order.
Why this result matters
A practical ecommerce pricing tool that completes the early pricing cluster by focusing on the minimum viable selling price needed to stop losing money. Use the tool above to enter a few clear inputs and get a practical answer you can use right away.
This break-even price calculator helps sellers estimate the minimum price needed to avoid losing money after product cost, shipping, fixed fees, paid acquisition, and revenue-based fees are included. It is useful because percentage fees make the true break-even price higher than a simple sum of costs.
Formula and method
The calculator adds direct costs to form a base-cost total, then divides that total by one minus the percentage fee rate to estimate the minimum selling price required to break even after revenue-based fees are taken out.
Example
If product cost is $16, shipping is $6.50, fixed fees are $2, ad spend is $5, and the fee rate is 11%, the calculator estimates the minimum selling price needed to stop losing money on the order.
FAQ
Short answers to the questions people often ask before or after using the tool.
Question
When a marketplace or payment processor takes a percentage of revenue, part of every selling price is lost to that fee. That means the minimum viable price must also cover the fee charged on the price itself.
Question
If you regularly pay to acquire an order, ad spend is part of the real cost to fulfill that sale and should be included in the minimum price needed to break even.
Question
Use the fee rate field for revenue-based fees such as marketplace commissions or payment processing rates. Flat fees should go into the fixed-fees input instead.
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